Digital marketing that gets you found bythe people who matter.
A great website is only half the battle. I help small businesses get found on Google, run effective ads, and build a real online presence — without blowing the budget. Three channels, and this page is about working out which one you actually need.
A free 20-minute call, no obligation — and you'll be talking to me, not a salesperson.
- 5.0 on Google
- Mandurah, WA — working Australia-wide
- 5.0 on Google
- Mandurah, WA — working Australia-wide
- No lock-in contracts
- You deal with me, not an account manager
More traffic. More leads.More growth.
I help you reach the right people at the right time with strategies that actually deliver. Here is the full picture — the three main channels each have their own page below.
Search engine optimisation
Ranking higher on Google for the searches your customers are actually making. Slow to start, and it keeps working after the spending stops.
Paid ads management
Google, Facebook and Instagram campaigns that put you in front of people ready to buy. The only channel that can produce enquiries inside a week.
Organic social media
Content and community that keep you visible and credible to people who already know you — and there when someone checks you out before calling.
Analytics and reporting
Monthly reports in plain English showing what is working, what is not, and where I'd head next. No vanity metrics — just the numbers that matter.
Email marketing
I help you build a list and send campaigns that bring existing customers back — usually the cheapest revenue available to you.
Content and copy
Blog posts, landing pages and web copy that speak to your audience and help Google understand what you do.
Start with the channel that fitsyour timeline.
Not sure where to start? Here is a quick guide based on how soon you need enquiries. Each one goes through to the full detail.
SEO
You can wait three to six months
Build organic visibility over time. Best if you want steady, compounding traffic without paying for every click.
- Lower monthly cost than ads
- Results build over three to six months
- Strong for local service businesses
- Keeps working after the spend stops
- Fastest to results
Paid ads
You need enquiries this month
Google, Facebook and Instagram. Get in front of people ready to buy right now — the right answer when you need leads this week rather than this quarter.
- Traffic within days of launch
- You only pay when someone clicks
- Good for seasonal or urgent demand
- Stops the day the budget does
Social media
Your work is visual, or repeat custom matters
Stay visible and credible between purchases, so you are the name people think of and the account that stands up when they check you out.
- Best where the finished work looks good
- Strong for repeat and referral business
- Organic only — paid sits under paid ads
- A distant third for urgent trades
These arenot separate strategies.
Most small businesses treat SEO, ads, and social media as separate things. But they actually work best together — each one making the others more effective.
SEO
Brings in organic traffic and builds long-term authority with Google.
- Paid AdsSEO data reveals which terms convert best, so your ad budget goes on the right searches from day one.
- Social MediaHigh-ranking content gives you valuable material to share on social platforms.
Paid Ads
Drives immediate, targeted traffic from people ready to buy, on Google and Meta.
- SEOAds give you instant data on what converts, which tells you which pages are worth writing for SEO.
- Social MediaPeople who clicked an ad and left can be reached again on social, where a familiar name converts better.
Social Media
Builds brand awareness, trust, and keeps you top of mind.
- SEOSocial engagement drives traffic to your site, which signals relevance to Google.
- Paid AdsA credible, active profile lifts ad click-through rates — people check who you are before they click.
When all three channels work together, your marketing spend goes further. You get faster results, better data, and a stronger brand presence across every platform your customers use. That is an argument for building up to it over time, not for buying everything at once.
Two businesses,two different answers.
Different channels, because they had different problems. Both are figures I tracked rather than estimates.
- A yoga studio2×website visits after the rebuild~300%more new client signups
Almost every booking was coming through word of mouth or the front door. A rebuilt site with online booking wired in, plus content channels feeding it, meant someone could find them at 10pm and book without waiting for a reply.
Read what changed - A carport company50+qualified leads a month, consistently
A trade business living on referrals, with Facebook ads that had never produced much. The product was fine; the targeting and the setup were not. Rebuilt from scratch with proper audiences, better creative and a landing page built to convert.
Read what changed
What either of these would look like for your business depends on your market, your margins and your starting point. I'll give you a realistic picture on the call, before you commit to anything.
What my clients say
Every one of these is a verified Google review. Nothing here is written by me.
Lee assisted me with my Google Business Profile and now it's up and running.
Memory DonhorereGoogle Review We have used Lee and Digital Den for over 5 years now for our webpage, and social media, this guy is a guru. Extremely knowledgeable and is the best at what he does. Highly recommended!!!!
Nathan WhiteGoogle Review
Got questions?I have answers.
Which one should I start with?
It comes down to how soon you need enquiries. If the answer is this month, start with paid ads. If you can wait three to six months and want something that compounds, start with SEO. If your work is visual or you live on repeat custom, social media earns its place. On a call I will tell you which, including when the answer is none of them yet.
How much does digital marketing cost?
It depends on which channels and how competitive your market is, so I will not pretend there is a single figure. What I can tell you is the structure: a flat monthly management fee, plus whatever you choose to put behind ads, which goes to Google or Meta directly rather than through me. I do not take a percentage of ad spend, and there are no named tiers to pick from before either of us knows what you need.
How long before I see results?
Paid ads can drive traffic within days. SEO is a longer game — three to six months before it means much, with continued improvement after that. Organic social sits in between and is the hardest to attribute honestly.
Do I need a website first?
A site that converts is the foundation for all of this — paid clicks and hard-won rankings are both wasted on a page that does not turn visitors into enquiries. If you do not have one, I can build it. If you do, I will tell you honestly whether it needs work before you spend anything on traffic.
Can you just do one channel?
Yes, and most clients start with one. Some run SEO only, some ads only. The section above on how they reinforce each other is an argument for eventually doing more than one, not a requirement to buy all three at once.
Do you lock clients into contracts?
No. No minimum term on any of it, month to month. That is unusual for SEO in particular, where a long contract mostly protects the agency. I would rather be honest about the timeline upfront than rely on a contract to keep you.
Will I understand the reports?
Yes. I write them in plain English with clear explanations of what the numbers mean and what I am doing about them. No jargon, no confusion.
Who actually does the work?
I do. Digital Den is one person — no account managers, no offshore team, no juniors learning on your budget. That is the main reason I take on a limited number of clients at a time.
Do you work with businesses outside Perth?
Yes. While I am based in Mandurah, I run campaigns for businesses throughout the country. Digital marketing is location-independent — I can help your business get found online no matter where you are.
Digital Marketing in your area
Based in Mandurah and working across the Peel Region — pick your area for local detail.
Ready to get found by the right customers?
A free 20-minute call to work out which channel would move the needle fastest for you.
Let's build the plan.
Tell me what you're trying to grow and I'll tell you which channel would do it — SEO, ads, social, or a mix. No obligation either way.
A free 20-minute call, no obligation — and you'll be talking to me, not a salesperson.