Insights

Smart moves forlocal business.

Down-to-earth insights for small business owners — marketing, SEO, going digital and the day-to-day decisions that move the needle for a local business.

Business22 June 20265 min readYour .com.au Domain Could Disappear Overnight — Here's How to Prevent ItA client's website went down because their company details changed and they didn't update their domain registrar. Here's what happened, why .com.au domains are different, and how to make sure it doesn't happen to you.
Business31 Mar 20266 min readDigital Marketing for Mandurah Businesses — What Actually WorksMost Mandurah businesses don't have a marketing problem. They have a visibility problem. Here's what a digital marketing strategy actually looks like for a small local business.
Business31 Mar 20266 min readSEO in Mandurah and What It Actually Looks Like for a Small BusinessSEO isn't a magic bullet and it's not something you set and forget. Here's what local SEO actually involves for a Mandurah small business and what to watch out for.
Business23 Mar 20266 min readI Helped Two Australian Businesses Use Digital Tools Differently. Here's What ChangedA yoga studio and a carport company. Two very different businesses. Here's what happened when I built proper digital systems around each of them.
Business19 Dec 20255 min readWhy Mandurah Businesses Are Going DigitalFrom booking systems to social media, Mandurah businesses are embracing digital. Here's what's working and where to start.
Business10 Nov 20257 min readAustralia's Under 16 Social Media Ban — What to KnowAustralia's new social media ban for under-16s is here. I break down what it means, who's affected, and what parents need to do.

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